AppsFlyer has updated its iOS 15 benchmarks. iOS 15 acceptance has surpassed around 40%, and as the holiday season approaches, iOS retail applications are shifting their focus to gaming, with iOS gaming expenditures increasing by 13%.
Appsflyer issued an iOS 15 benchmark update to address the concern of private relay.
Private Relay Feature Release
Private Relay, a fresh internet privacy feature for Safari browser consumers on iOS 15, was revealed at WWDC 21. Secret Relay is a service that hides a user’s IP address and keeps it hidden on their gadget. With the release of iOS 15, it was made available as a beta tool for iCloud Plus.
Because these features rely on the IP address to redirect a visitor to a requested page or content and to assess performance, Private Relay can have an influence on deferred deep linking and attribution. As a result, unless a viable alternative is found, iOS 15 customers with an iCloud Plus profile who use Safari as their browser and opt to enable this beta feature will no more be deferred deep linked owing to an absence of an IP address. Instead, customers will be directed to the app’s home page, and attribution data for this activity will not be provided to app owners. And that can be big downset for mobile app development agency in USA as the conversion rates driven by the use of tactics that use IP addresses might face a downfall.
Ignoring the idea that the original release of Private Relay might still affect a small group of people, the trend towards greater privacy is obvious. That’s why AppsFlyer’s approach for Private Relay, which allows users to experience deferred deep linking, is so important.
Privacy Is A Benefit, Not A Burden, To The Client Journey
Four things, in our opinion, should make up an excellent client interaction, namely, they are, relevancy, personalization, ease to use, and privacy. AppsFlyer has designed a framework for people who want to maintain their IP addresses private because privacy has always been about having the option to select which private details one wants to disclose and which ones he/she does not.
This technology, which is based on Apple’s App Clips, allows advertisers to give Private Relay consumers genuinely private yet personalized customer experiences. Unlike other alternatives on the market, AppsFlyer’s platform offers foolproof privacy by removing any risk of data leaks, a fully configurable yet familiar user experience, and unrivaled precise attribution.
AppsFlyer’s Private Relay Alternative
Their approach is a ready-to-use App Clip framework:
Attribution and deferred deep linking: Take advantage of AppsFlyer’s SDK is out-of-the-box inclusion for precise attribution and fully functioning deferred deep linking. After a user installs an app, the latter enables post-install contextualization by directing them to the appropriate location within the program. You may take advantage of AppsFlyer’s powerful measuring and postponed deep linking features with minimal programming work, thanks to this integration.
Boost conversion numbers by instantly triggering your App Clip without needing to use Safari Smart App Banners. Overcome App Clip’s discovery limits with a link-to-App Clip technique that allows your users to activate your App Clip from anywhere (ad, email, website, social post, SMS, print, and more).
Using AppsFlyer’s Private Relay Alternative
The goal of deferred deep linking, as previously stated, is to boost post-install conversion rates by providing a relevant experience. One of the fascinating features of App Clips is that the customer can perform the same purchase even before installing the app. We build on that enchantment with AppsFlyer’s Private Relay service, allowing you to conduct both pre-install and post-install conversion experiences.
For both use situations, here are some suggestions:
Pre-Install App Clip conversion process: On their mobile site, a retail brand displays an AppsFlyer Smart Banner with a rapid purchase discount. Visitors who hit on the banner will see an App Clip card with more details about the deal. Users that tap on Open App Clip will see the App Clip open, enabling them to evaluate with only one touch.
Post-Install App Clip conversion process: A fast-food company sends out an SMS to its clients giving a 20% discount on a burger bought that day at one of their stores. Customers who tap on the message are taken to an App Clip card with the exact offer; when they tap on Open App Clip, the App Clip opens, letting them purchase the burger.
Isn’t the current flow quite similar to the App Clip (pre-install) conversion path? But, as we all know, we need to convince users to install the whole application in order to maximize their lifetime value (LTV). Customers see the next notice after completing the transaction: “Your burger seems to be almost done!” Meanwhile, get free fries on your upcoming order by downloading the entire app.” They then install the application and are led to the free fries deal when they open it.
The framework can heavily help the mobile app development company in USA to increase the conversion rates with these new practices.
The Bottom Line
The private relay feature provided by iOS 15 is surely quite fascinating as it enables users to hide their IP addresses. But it comes with issues such as failure in deferred deep linking and attribution as these features use the IP address of the user to redirect him to the desired page, which can make it hard for the mobile app development services in USA to convert users in pre-install and post-install phases. To tackle that, AppsFlyer has released an App Click framework which surely does a good job as it helps ios mobile app development companies in USA to drive more conversions even after the private relay feature release.