Mobile Commerce is a buzzword that has become very important in recent years. Mobile commerce often referred to as the “megatrend,” represents the next era of online commerce. But does the term mobile commerce refer to e-commerce? These and other questions will be answered in the following article. It also answers important questions for online retailers: how they can benefit most from the mobile commerce era. We’ll show you an app that gives you easy access to dynamic retargeting and brings back shoppers who haven’t completed the shopping process on their mobile devices. Have an E-Commerce Business? Join us to get an Ecommerce built for the iOS platform as we are the best iOS app development company in USA.
Facts and numbers about mobile commerce
In 2007, and 2008, the term “mobile commerce” was not known worldwide, and it was unthinkable to buy or sell a product using a smartphone. The last two years have been decisive for the birth of mobile commerce. Apple announced the first innovative iPhone in 2007 and launched the first Android operating system. Since then, mobile devices have evolved and traded with mobile devices.
- Development of smartphone usage: In 2020, Germany’s number of smartphone users was about 60.7 million. The youngest age group has the highest smartphone usage, with 97.3% of 1429s, 98.1% of 2029s, and 97.8% of 30s. However, more than half (52.1%) of people over 70 also own a smartphone.
- Sales growth in the e-commerce market: In 2020, a new record of € 72.8 billion was set, up 23% compared to 2019.
- The remarkable rise in m-commerce: Equivalent to € 0.86 trillion in 2016 and an estimated € 3.16 trillion in 2021, the mobile commerce market has grown by more than 360% in recent years.
- Mobile Shopping and Desktop Shopping: German mobile shopping has remained higher than desktop shopping since 2019.
A Simple Definition: Mobile commerce as a subset of E-Commerce
Mobile commerce can be defined as a specific sign or subset of e-commerce. Global growth trends follow particular characteristics. In m-commerce, monetary value transactions are carried out over mobile networks. Wireless communication and the use of mobile devices are essential for mobile commerce. Another difference is mobile shopping and mobile payments. Contact us for the best mobile app development services in USA.
While mobile shopping, by definition, represents the entire sales and purchase process, mobile payments are aimed at cashless and contactless payments using mobile devices. Examples of mobile commerce in everyday life include purchasing through the Amazon app, booking transferable tickets, and online banking through the app.
Currently, online shops are also optimised for mobile, so smartphone users are also using them.
E-Commerce and M-Commerce: Small Differences, Big Impacts
There are similarities and differences between e-commerce and m-commerce. E-commerce generally describes e-commerce, but e-commerce is a subset of it focusing on mobile commerce. Both are based on the same principle of buying and selling products and services digitally and conveniently. But there are also significant differences. Perhaps the most apparent difference is mobility. Desktop computers are connected to quiesced locations, while smartphones and tablets offer transportation possibilities.
This allows customers to get a more convenient and faster online shopping experience. This aspect is also related to the acquisition of information that is essential to the purchasing decision process. With your smartphone always at hand, relevant information such as price comparisons can be found anytime, even if the user is standing directly in front of the retail shelves and wants to compare the selected product to an offer from the internet.
Finally, the security aspect of payment transactions related to authentication also plays a significant role in distinguishing between e-commerce and m-commerce. Two-factor authentication is a common way to secure transactions in e-commerce, but mobile commerce also allows biometrics with fingerprint or facial recognition.
E-commerce offers online merchants many potential advantages – but also new challenges
As already shown in the previous section, mobile commerce is associated with many benefits for online retailers and customers. eCommerce enables a specific “personal touch” in addition to the quick and straightforward processing of purchases everywhere. M-commerce retailers generate various customer insights that can be used to build solid brands and maintain loyalty in a targeted way.
In addition, mobile commerce offers an expansion of marketing channels. As one of the most important and efficient marketing and sales channels, social media can be used by e-commerce retailers to generate sales and retain customers. Expecting customers to make mobile purchases not only monthly but also daily in the future, the benefits of mobile commerce provide webshop operators with optimal conditions for early strategic positioning.
Best practices for successful mobile retail trade
Online dealers recommend that you follow some tips and tricks to best overcome the issues of mobile transactions. In this context, the user experience (UX) and the ease of use of the store must be in the foreground, resulting from which optimal conversion and purchasing experience can be achieved with mobile commerce. The following best practices can:
- Mobile Purchaser Individual Offer: Displaying mobile shopper offers using the full advantage of devices features such as cameras, microphones, and GPS.
- Use language assistants: Create language assisted memory (on smartphones), more chances to find potential customers. It also enables users to use voice recognition to speed up searches and other interactions.
- Put search capabilities at the centre of your shop: Optimize your shop’s search capabilities by prioritising users and making intelligent suggestions.
- Simple checkout process: Every step, from entering your personal information to submitting your final order, should be kept as fast and straightforward as possible (for example, by offering Google Pay or Apple Pay).
- Pause-Don’t Abandon Checkout: Do you provide users with a “save” feature in their shopping cart so that customers can quickly return and continue shopping?
Suppose a customer decides to stop the purchase. They may use innovative advertising technology such as dynamic retargeting to allow some users to return to the store to continue and complete the purchase. I can do it.
Target smartphone users with dynamic retargeting and return to the online shop
Dynamic Retargeting explains innovative advertising technology. This will mark the store’s visitors and analyse them. The second step is displayed in a double-steppedpped online banner. Many studies indicate that online retailers are not enough to convince a single contact with the product to create purchases. E-commerce is particularly suitable for using multiple methods to target potential buyers.
Relevant.nz- the App for dynamic retargeting gets
Relevance.nz Dynamic Retargeting app has been developed, such as when the user leaves a memory (when called on a smartphone), Retargeting solution product of mobile device Play. . Repeated contact with the online shop and related products will regain interest in the purchase. Some users will return to the webshop to complete the purchase. Another practical advantage: With the help of artificial intelligence, extensions not only create product-related advertising banners entirely automatically but also display them according to user preference. This tool quickly learns in what situations, on which end devices, and in which banner format can optimally reactivate shop visitors and optimise your advertising campaigns. Reach out to the best mobile app development company in USA for the best E-Commerce app development services in USA.